Last month, Centennial students took home one Bronze and two Gold ACE awards at the annual Canadian Public Relations Society (CPRS) Toronto ACE Awards Gala.
“I was thrilled for our students,” said Barry Waite, professor and coordinator of the CC+PR program. “To be recognized by the Toronto PR community not only recognizes their hard work, but also demonstrates to them the value of what they’re learning at Centennial.”
The Big Race, created by Centennial College students, recently earned a Gold Quill Award in the audio-visual category from the International Association of Business Communicators (IABC).
“It’s big,” said Donna Lindell, Project Fusion’s faculty lead, and Corporate Communications and Public Relations (CC+PR) professor. “These are international awards and they receive submissions from all corners of the globe.
One thing is increasingly true wen it comes to journalism online: People don;t like reading long grey blocks of text.
“Small screens and ever-present distractions make it imperative that content be easily digestible and, if possible, interactive,” Tim Currie writes on page 295 of The New Journalist.
He adds that today there are more and more agencies, government included, that are making data public. These can be a goldmine for a journalist. But they tend to be database or spreadsheet tables — not very digestible.
So what to do?
“The answer,” Currie writes, “is data visualizations.”